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Even though it’s known globally as the space-saving leader, in Japan, IKEA furniture has a unique problem of being viewed as too big.
Enter Tiny Homes - a campaign to show how IKEA’s furniture can fit into Japan’s tiniest apartments. Case in point: our 11-square-meter apartment in Tokyo’s Shinjuku ward that we renovated head-to-toe with IKEA space-saving solutions. And we listed it for rent for 99-yen a month (about $1).
The work made international headlines and was a huge success for IKEA, who received over 40,000 applications for the apartment. Personally, I knew the campaign was going well when I heard a friend of mine naturally mention it on a camping trip right outside Tokyo.