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As part of our campaign to encourage young people to take back their youth, we opened a konbini (Japanese convenience store) in the heart of Shibuya. Konbini are a go-to spot during a night out, from pre-drinks to late night snacks.
We created original Tinder products and merch—putting a new spin on konbini staples. Everything from “Super Like Chips,” to spicy Tinder Chiki underwear and socks.
In four days, more than 10,000 people stopped by to check out SwipeMart, grab merch and attend the live shows. Not tot mention, SwipeMart gear was even resold for hundreds of dollars after.
Every night at 9 pm, our konbini would turn into concert venue, with artist performing intimate sets from behind the cash register.
