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instant | tinder

Our “Young Again” campaign for Tinder encourage young people to be young again after years of COVID restrictions that left them isolated.

In this film, we tell the story of “Haru,” who works at a convenience store. She escapes the monotony of daily life and finds that love, friendship (and the occasional heartbreak) is just a swipe away.

We also took over Shibuya, the center of Tokyo youth culture with bold out of home.